People recognize Toby Keith as a country music superstar but don’t realize he is also a very successful entrepreneur. Toby dropped out of school to work in the Oklahoma oil fields and while working there started a band with some of his friends from work. In the early 80’s, Toby lost his job in the oil fields, so he went to play semi-pro football for the Oklahoma City Drillers while continuing to play gigs with his band.
Toby moved to Nashville in the early 90’s and vowed to have a record deal by the time he was 30 or he would give up the music business. He played on the streets and handed out records to strangers. After a while, he decided to head back to Oklahoma, after a while due to a lack of interest in his music from record labels. On the flight back to Oklahoma a flight attendant recognized him from playing on the streets and said she loved his music. Toby gave the flight attendant a record and didn’t think anything else of it. The flight attendant, however, was friends with a high-level executive of a recording label. The executive flew out to Oklahoma to hear Toby perform and subsequently signed him to a record deal. Toby was 29, just shy of his “do or die” date.
Learn more about how Toby’s Mindset has led to additional business successes by watching his M.O.N.E.Y Matrix video. Renatus members have access to over 400 M.O.N.E.Y Matrix videos that highlight individual’s successes. M.O.N.E.Y is an acronym for Mindset, Opportunity, Networking, Entrepreneurship and You. Each video focuses on the persons mindset for success, the opportunities they took, the networking they did, their Entrepreneurial spirit and the actions they took to overcome problems. The videos end with a call to action to think about how you can follow the example of the person highlighted and find success in your own life and business.