Understanding Your Investor ID

No two investors are alike. Be aware of your personal investing preferences, risk tolerance & strengths to maximize your portfolio.


J Massey

J. began his investing career living as a squatter in a foreclosed house. Once he became educated by Renatus, his investing career took off and he is now widely known for providing the best advice and strategies to other real estate investors. He enjoys solving problems through real estate transactions, closing deals and teaching others what he’s learned through experience. He is a public speaker, entrepreneur, and author of “Cashflow Diary: 10 Steps to Creating Wealth in ANY Economy.”


Gain the clarity and discernment you need to take “decisive, massive, and confident action!” This is the foundation for Understanding Your Investor ID.  Knowing who YOU are as an investor determines what investing strategies you should focus on as you start your investing career. Learn how creating a specific financial target, knowing your risk tolerance, understanding investment asset classes, your time personal time horizon and other variables directly impact which type of investment strategies will most likely lead to success. Maximize your existing strengths and safeguard against the human foibles that all investors possess. Through J.’s class you can determine where you fit in the Real Estate food chain, and learn how to choose the best strategy based on your interests and passions. Maximize your time and reach financial freedom sooner by examining past experiences and personal preferences as you transform your investing dreams into an actionable game plan!

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    Take this quick assessment to see how much you already know and what you'll be learning.

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    Introduction and Class Expectations

    J. Massey transformed himself from a someone in a struggling financial situation into a successful real estate investment practioner. He offers the clarity of knowing your investor identity, which will lead you to make powerful decisions and improve your own financial future.

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    Clarity Leads to Power

    "Whom do you want to serve?" is one of the questions J poses to the audience to demonstrate the importance of personal clarity.

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      Everything Works and Nothing Doesn't

      What works for someone else, may or may not be the right investment fit for you.

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      Do What You Love

      Our instructor walks class members through the process of analyzing what you love and finding a way to utilize that within your investing strategies.

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      Who do you Want to Serve?

      Using the examples of Walmart, Target and Nordstrom, J. compares the expectations, user experience, and quality of product and applies this to real estate investments.

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      What Game Are You Playing?

      The game of chess is related to real estate investing, including opening, mid-game and end-game strategies.

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      Consider Your Customer

      Exit strategy is the most important component to consider when deciding who your customer will be.

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      J discusses the Strengths, Weaknesses, Opportunities and Threats of real estate.

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      The Real Estate Food Chain and Your Identity

      Know the outcomes and opportunities associated with different real estate investing strategies in order to make the best decision for your life goals.

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      Your Identity, Continued

      J explores the effects of a time horizon on investment decisions.

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      Asset Demographics

      There is a customer type for every piece of real estate. Many factors are involved in determining a successful investment.

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      Recap and What Makes You Feel Good

      J asks the class some questions and helps them analyze the answers to demonstrate the importance of choosing to do what you enjoy.

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      Is This a Good Deal?

      Knowing why and when to say "no" is one of the most important skills of real estate investing.

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      Fear and Greed and Helping Others Discover Their Identity

      Fear is the weakness that pops up most often when buying real estate, whereas greed is more likely to show it's face when selling property.

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      The Identity of the Deal

      The marketplace, the investor, and the deal each have a unique identity. Your job is to make sure they all fit together.

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      Customer Expectations and Trends

      Understand your customers and know how to choose customers that you want to deal with.

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      What Have We Learned so Far

      A quick recap of the principles discussed to this point and a discussion with the class of how to implement them.

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      Question and Answer

      J share how being specific can help you make investing decisions.

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      Audio Business Card

      Your brand represents your identity, supports your investments, and generates cash flow.

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      Using Your Audio Business Card

      The class implements and experiments with the creation of an audio business card.

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      Breaking Down Your Goals and Target Market

      Applying the information presented to polish and perfect the audio business card.

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      Stating Benefits

      The biggest selling point in presenting yourself and your goals to a customer is the benefits they will receive.

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      Stating Benefits, Continued

      J continues the process of working with class members to identify their purpose.

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      Building Your Database

      Get comfortable with asking questions and approaching people.

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      Building around the Conversation

      Using a class participant, J emphasizes the benefits and techniques of an introductory conversation.

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      The Power of Clarity

      The goal of this class is to help audience members reach the point of clarity that they know immediately whether or not a deal is good for them.

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      The Power of Clarity, Continued

      Our instructor works with class members to address a specific scenario and apply the knowledge they have gained in the class.

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      Final Questions and Comments

      J addresses a few questions and issues a challenge to the class to take action, use the information learned in the class and make great things happen.

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      How much have you learned? Take this quick assessment to find out if there are segments you want to review.

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    How much have you learned? Take this quick assessment to find out if there are segments you want to review.