Real Estate Marketing & Sales

Turn possibilities into absolutes when you use these skills, like solving problems and using ideas to overcome funding obstacles.

22
Hrs
Mins
Secs
5
47
24
SEGMENTS DURATION
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INSTRUCTOR

HUGH ZARETSKY

Hugh Zaretsky has successfully taught and trained over 10,000 real estate investors to complete profitable real estate transactions by investing in single family, multi-family and commercial properties. He has been training investors/students for 12+ years. Hugh is a published author and has co-authored books with Bob Snyder and many of his successful students. Hugh also taught and trained licensed attorneys, real estate agents/brokers and mortgage brokers to think like real estate investors as a Continuing Education Instructor.

Description:

Come find out what it REALLY takes to be successful in Real Estate Investing! Real Estate Investing is a marathon, not a sprint. Like any sport, you start with training and conditioning the athlete. In our case, the athlete is the new real estate investor and to reach the finish line it takes practice and conditioning. Hugh coaches learners through the major obstacles most new investors encounter. From marketing your brand with social media to planning investing future, you will learn how to condition your mind to create investing success.  We will cover problem solving and overcoming hurdles in finding agreement with sellers, buyers, agents and vendors. Go in-depth into characteristics that create the most effective investors. Find out the secrets to why some students are celebrating victory while others still struggle. Make the connection between helping others and increasing your personal financial success.

  • 1

    Pre-Assessment

    Learn what you already know and some of the new things you'll learn in this course.

  • 2

    Introduction

    Meet Hugh Zaretsky, an experienced real estate instructor who is excited to teach, inspire, and share knowledge about concepts such as branding, target audience, and effective communication.

  • 3

    Branding

    Learn the importance of personal and business branding for real estate professionals, emphasizing the development of strong, clear brand statements.

  • Show all 22 segments

    • 4

      Start Building Your Brand

      Develop your brand by identifying core personal values, aligning those values with the brand, and creating a consistent online presence.

    • 5

      SWOT Analysis

      Know how to conduct a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis, a 360 review, and a feedback request.

    • 6

      Marketing Terms

      Our instructor covers key marketing terms and techniques, emphasizing the difference between warm and cold markets, content creation, lead conversion, and the importance of split testing.

    • 7

      Marketing On Websites

      Master the use of lead capture pages in marketing, particularly for events, and to prompt audiences to action.

    • 8

      Social Media - Facebook & YouTube

      Understand the various social media platforms such as Facebook & YouTube and how to use them for business success based on one’s target audience.

    • 9

      Social Media - Instagram, TikTok & Linkedin

      This segment emphasizes the importance of impactful content and it's correct placement in today's quickly evolving digital world across various social media platforms like Instagram, TikTok, and LinkedIn.

    • 10

      Podcasts & Stages

      Consider using podcasts, personal websites, social media, and books as platforms to build credibility and expand audience reach.

    • 11

      Virtual Marketing & Business Cards

      Conquer text mobile marketing, with the crucial steps of consent from recipients, concise messages with a clear call to action, and efficient URLs and QR.

    • 12

      QR Codes

      This class segment explains how to use QR codes with traditional marketing methods, like magazines, flyers, and business cards, to market one's business effectively.

    • 13

      Partnerships, Relationships & Referrals

      Explore the importance of testing marketing strategies, the power of leveraging strategic partnerships, and the concept of learning from feedback.

    • 14

      Split Testing & Sales

      Learn to conduct split testing to see which ads perform better, changing only one variable at a time, monitoring performance, and then proceeding with the best.

    • 15

      Adjust Your Mindset

      The instructor emphasizes mindset, non-verbal communication, confidence, and active listening in effective conversation, particularly in sales and marketing.

    • 16

      Gather Data

      Ask the right questions to gather data in real estate deals, and fully understand the motivations, feelings, and timeline of the other party.

    • 17

      Words Matter

      Master strategic communication in the negotiation processes through framing discussions, selecting appropriate language and tone, and controlling conversation direction to yield desired outcomes.

    • 18

      Sales & Your Beliefs

      Create a QR code that directs to a domain name, allowing for content changes without needing a new code, and underlines the importance of being adaptable and seeking mentorship.

    • 19

      Networking

      Embrace networking strategies through building fast, deep relationships rather than wide ones, leveraging existing networks, attending relevant events, and identifying key individuals in the ecosystem.

    • 20

      Build Relationships

      Build relationships with key contacts for professional enhancements by attending events, aiding potential contacts, and avoiding transactional interactions.

    • 21

      Take Action

      Move your organization forward with this strategy for creating impactful networking events with minimum financial expenditure.

    • 22

      Post-Assessment

      See what you've learned and what you still need to work on.

  • 22

    Post-Assessment

    See what you've learned and what you still need to work on.