Market Analysis

Know how to identify and sort through data to find and use relevant information in locating and evaluating investment properties.


Brian Sump

After 16 years as a diesel mechanic and only six months into his real estate investing career with Renatus, Brian Sump told his employer “it’s costing me too much money to keep working for you!” He now has over 100 successful real estate transactions under his belt, including subject-to’s, rehabs, wholesales, short sales, and fix-and-flips.  He has worked his way into the private money lending arena, where his money works for him! Brian now shares his knowledge with as many Renatus students as he can. 


"Mastering the market where your investment property is located is the key to creating success as a real estate investor. Master real estate investor and flipper Brian Sump, teaches you how to conquer the mountain of marketing data and how to extract pertinent information for accurate and reliable After Repair Values (ARVs) and establishing quality comparable sales (comps).  Learn industry terminology and the step by step process to successfully analyze your deal and look like a pro with contractors and clients. Discover how and where to find properties in local markets and the resources available to aid you in your transactions. Good data equals great decisions. Build your marketing confidence by understanding seller tactics and how to meet the needs of your clients. Develop your own personal marketing campaign so you call sell that property for top dollar when it is time to exit the investment and gain access to the equity you have created.

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    Introduction and Class Expectations

    Brian Sump is an experienced investor and practitioner who is excited to share the knowledge he has used to successfully do real estate without losing any money.

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    Key Terms and Definitions

    Beginning with Comparables or "Comps" Brian explains the terminology you need to know to understand market analysis.

  • Show all 39 segments

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      Key Terms and Definitions II

      From Appraisers to Lis Pendens, our instructor continues coverage of the words you need to know to comprehend this course.

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      Key Terms and Definitions III

      Brian finished up terminology with a discussion of Section 8 housing and Vacancy rates.

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      Types of Markets

      What are the four main types of Markets and how do they affect your real estate investment options?

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      Marketable Value

      Learn the characteristics that determine the value of a property, beginning with demand.

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      The Inside Track- Real Estate Agents

      Know the most valuable source for assistance and information, from brokers to inspectors and other real estate professionals.

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      The Inside Track- Newspapers

      Utilize this great source of local and community events and trends, locations of future growth and national economics.

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      The Inside Track- Banks and Lending Institutions

      Brian shares how this resource can help us find out who's in a position to loan money and who isn't.

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      The Inside Track- Building, Zoning, and Government Planning Offices

      Where can you find out the local governments plan for your community and the current zoning trends, and how can that help you get the permits you need?

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      The Inside Track- Some of Your Best Contacts

      Understand why you need to get to know the departments of transportation, education, health, city planning and parks.

    • 13

      Why Do Property Values Fluctuate- Economic Factors-

      Our instructor explains how jobs are one of the biggest factors affecting property values.

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      Why Do Property Values Fluctuate- Social Factors

      Where are the renters and the owners, and how is the local population shifting?

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      Will the Population Grow?

      Brian helps us see how important it is to find pockets of growth and verify information from multiple sources.

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      Are the Number of Jobs Increasing?

      In order to really earn profits, you must understand the local job trends and predictions, job types and stability.

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      Dealing with Competition

      Know your who your competitors are and their strategies, rates and customers. Then be able to apply this knowledge to your investments.

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      Where to Begin to Find Property

      What is a "Farming Area" and what do you analyze within it? Brian explains how to use this process to find property.

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      Where to Begin to Find Property, Continued

      Learn how to use listings of notices of default, liens and satisfactions, tax assessments and property details to make your decisions.

    • 20

      Where to Begin to Find Property- The Online County Recorder's Office

      Brian walks the class through searching in an online county recorder's office, helping everyone know what they're looking for in a property.

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      The Online County Recorder's Office, Continued

      We continue an in-depth visit to the online county recorder's office, the documents are available and the information they provide that can assist real estate investors.

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      Four Reasons To Conduct Market Analysis

      What is a Competitive Market Analysis (CMA) and how does it give you negotiating power?

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      Market Analysis- CMAs

      Once you've located a deal, our instructor helps you analyze whether it makes a good investment property and how to use the information you have acquired to make the best decision.

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      Market Analysis Breakout Activity

      The class works together to interpret the information provided by the instructor for the breakout activity.

    • 25

      CMA Questions and Analysis

      Brian addresses questions from the live class, including issues of price adjustments and price inflations.

    • 26

      Market Analysis Breakout Activity II

      Involving the live class once again, our instructor leads a discussion on the useful information found in the handout.

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      What to Look For in a Location- Aesthetics, School, and Taxes

      What is the goal when addressing the aesthetics of a property and what education factors will need to be considered?

    • 28

      What to Look For in a Location- Crime Rate and Accessibility

      Know how to validate information on crime rates and what accessibility factors may be red flags.

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      Valuation Methodologies Pre-discussion

      Brian discusses the terms and definitions you need to know to efficiently utilize Valuation methodologies.

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      Three Valuation Methodologies

      What are the differences between the Cost Approach, the Sales Comparison Approach and the Income/Capitalization Approach?

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      Market Analysis Breakout Activity III and Valuation Methodologies Continued

      Our instructor shares what information he looks for first when evaluating a property based on the paperwork.

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      Cash Flow and Analysis Tools

      Brian walks through some of the analysis tools he uses, such as cash-on-cash return and gross rent multiplier.

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      Understanding a Title Report

      Make sure the seller has the right to sell the property and that there are no other liens on the property that would prevent your ownership.

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      Title Report Continued

      Understand the purpose of the legal description of property and why it needs to be completely accurate.

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      Do Your Homework

      Know what information is property-related and what is market-related, and how these factors can affect your deal.

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      Do Your Homework- Different Markets And Strategies

      Brian encourages buyers to be open to using whichever strategy best fits the individual property.

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      Do Your Homework- Economic Conversions and Land Developments

      Though there may be more risk, learn why economic conversions and land development can be most profitable.

    • 38

      Recap and Final Thoughts

      Brian gives a few final suggestions for market analysis, from meth tests to foreclosure rates, and a reminder to always verify your information.

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